Services
International Direct Mail Fundraising
As the world gets smaller, your opportunities get larger. The global economy has brought everyone around the world closer. Regional markets which were once separated by oceans and distance are now converging into singular, global markets. This transformation is happening across all industries and services, changing the way business is conducted and who it is conducted with.
Direct mail marketing and fundraising is no exception. In fact, "exceptional" is the best way to describe international direct mail marketing and fundraising opportunities.
International markets represent a great way for your organization to expand your market presence. Fewer charitable mailers mean more donors will receive and read your letters. The average household in the United Kingdom will receive just 44 pieces of direct mail per year, versus over 700 pieces per household in the United States.*
The average response rate in the United Kingdom is more than 47% greater than average response rates in the United States.** Are they more generous in the United Kingdom than in the United States? No - the issue is one of competition in the mailbox. (Or post box, if you're in the United Kingdom.) Less competition for your donor's attention and gifts translates into higher response rates, which drives higher net revenues to your organization.
We recognize that going overseas can be intimidating if you are not already there. We can help. We've successfully helped other charities incorporate and meet all operating requirements of new host countries. Through our business partners, in-country legal experts and service providers, we can help your organization expand its reach and bring your good work to a whole new market in which it can thrive and grow.
Regardless of whether you are a new entrant into an overseas market or a well-established mailer outside of the United States, we can help you unlock and discover new, innovative direct mail solutions. We can leverage suppliers and service providers both in the United States and abroad to give you the broadest set of possible solutions at some of the best rates in the industry.
*Hughes, Arthur Middleton, Database Marketing in Britain: A Success Story. Database Marketing Institute, October 2, 2006.
**Based on average response rate in the UK of 11.30% as reported in DMIS Response Rates Report 2005 and 5.35% as reported in The DMA 2003 Response Rate Study.