Services
Commercial Direct Mail
The fundamentals of direct mail have yet to be disproved - list selection and offer are still critical to your success. You can print in a million colors on expensive paper stock, have fancy folds and mail in a real sharp-looking envelope. Advertising agency art departments, management executives and board members love it. But if you go to the wrong audience and have a weak, ubiquitous offer, then all that flash and dazzle is for naught.
We're not saying you can't have flash and dazzle. We're saying it must be matched with good strategy.
If you want to get their attention, then give them something up front. Not just a possible promise with a response. Let them know you are committed to a relationship with them by sending them a branded free gift. That's your first offer - which you've already delivered! Then tie it to your second offer of higher value. Keep them focused on the concept of your offers and the benefits of continuing the relationship with your organization. Your business will quickly rise above the competition.
Our many innovative and creative solutions can help you separate your business from your competition. We can design and manage a program from start to finish or work with your existing advertising agency to help come up with some new techniques and methods.