Our Methodology

There are lots of agencies who specialize in direct mail, but we specialize in bold, innovative direct mail.

The challenge is finding the appropriate mix of appeals and packages tailored to your organization's mission and audience. This is where art and science converge, delivering to your organization a program that delivers on your mission goals and objectives.

We approach every Direct Mail program using our Three D's of Direct Mail:

Every program goes through discreet, iterative stages. As a full-service agency, we help you navigate each of those stages, using the many tools, talents and services which are at our immediate disposal.

In the Discovery stage we use research and data about your program and market in order to formulate a program strategy and make calculated and reasoned assumptions based on past experience and performance.

In the Development stage we begin to create tactical solutions in order to execute the strategy which we've laid out for your organization. This is the stage in which we develop creative approaches, define your target market, and plan the means with which we will deliver your appeal.

In the Deployment stage we manage the execution and logistics of your plan of action. We manage for you all phases of production, from bidding to purchasing to production management. This is the stage in which our tactical plans come together, delivering your organizational goals and missions to your targeted market. This is where the rubber meets the road and our proof of concept is realized.

When the results of your direct mail program come in, it's back to the Discovery stage where we analyze your program and report to you how it's performing. You'll be given all the tools you need to make decisions based on hard, undeniable facts - eliminating any guesswork. With a successful continuation, the cycle continues, with each mailing helping to bring your organizational goals and mission objectives to fruition.