Consulting
Web-Based & Email Marketing
By September 2005, online fundraising had increased by nearly 40% over the previous year, according to a study conducted by M+R Strategic Services. This increase signals a greater acceptance and comfort by the public in the use of the Internet as a tool to make a financial contribution.
The global response to the tsunami in Southeast Asia, as well as to Hurricane Katrina, clearly illustrates how people are turning to both the Web and email in order to help facilitate a fast response to an urgent need. If the need is understood then you can expect an immediate response.
Those organizations who are the most effective with their Internet fundraising and are able to do the most good for their organizations are those who've developed and honed a strategic plan to leverage the power of the Internet. Through the tactical use of Web site design, Web marketing and email marketing, organizations are able to create mutually beneficial relationships with friends, members and donors.
If you'd like to learn more about how Convergence Consulting can help you with developing and implementing Web-based marketing and email strategies, please contact us.