Consulting

SMS/MMS Text Messaging

We believe that fundraising isn't just about sending out a request for a donation . . . It's about building relationships.

Through SMS/MMS text messaging, we can help you design a program which enables you to interact with your donors as never before… through their mobile phones.

We are talking about sending them simple text messages and utilizing other media which are now available on most mobile phones. Here are three ways you can stay in contact with - and in front of - your donor:

Using those SMS/MMS text messaging marketing tools, you are empowered with the ability to keep your organization and its mission on the forefront of your donor's mind. It helps you develop an interactive and rewarding relationship between your organization and the donor, which is the foundation of a longer and stronger relationship with your donor.

And it is immediate. It allows you to receive feedback within hours, not days. You can make decisions and adjustments to a campaign in real-time, giving you the opportunity to maximize your program investment.

Its immediacy also makes it an unparalleled crisis management tool. Within minutes of a possible disaster or emergency situation, you can send an SMS/MMS text message to your donors, alerting them to the dangers or informing them of what you are doing in response. (You can also ask them for help, whether physically or financially.) It also allows your donors and members to contact you when they want to report an activity or event which your organization should know about.

But the benefits of using SMS/MMS text messaging don't end there. In fact, a successful SMS/MMS text messaging campaign is also your opening into a younger demographic. If you are like most fundraising professionals, you are faced with the impending challenge of an aging donor base. And therefore probably a shrinking donor base.

With tools like SMS/MMS text messaging, you can begin to push down the average age of your donor file, while at the same time expanding your pool of new and potential donors.

If you'd like to learn more about how Convergence Consulting can help you with developing and implementing an SMS/MMS text messaging marketing program, please contact us.